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Investment Banking Advisory: Old vs. New | Seller's Perspective | Buyer's Perspective

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Investment Banking Advisory: Old vs. New

The old, outdated methods: 1. Ready. 2. Fire. 3. Aim.

The Old Investment Banking Advisory Model is not thorough and has led to a high failure rate. Under this model, the business may sell, yet value and risk are not addressed; in fact, risks can increase.

This old model fails to provide solutions for:

· Sellers who seek the most money for the business

· Sellers who want to minimize market exposure

· Buyers who seek to realize their expected return on investment

· Buyers and Sellers who seek to create a successful “fit”

The old model takes a 1. Ready, 2. Fire, 3. Aim. approach to selling a business; Aim is third, not second.

Professionals who were trained under the old model:

· Prepare a “Seller’s Memorandum” to package and market the business for sale

· Market the business through a ‘shot-gun, spray’ marketing approach

· Create fictitious auctions to drive value

Under the Old Investment Banking Advisory Model, people spend their money to obtain these results:

· An expensive generic business profile

· Non-targeted messaging

· Uncontrolled exposure

· Elongated sales cycle

· Risk-prone structure

· Sub-optimal value

· Common Buyer Market matchmaking

These are some of the reasons why we created the New Investment Banking Advisory Blueprint^SM.

The New Investment Banking Advisory Blueprint^SM:

1. Ready. 2. Aim. 3. Fire.

The New Investment Banking Advisory Blueprint^SM takes into account essential factors centered on Seller premiums (or Buyer savings), value creation and risk management. It addresses the tangible and intangible elements of business transfers.

We take a client-centered view on the business’ individualized imprint on their markets. That’s why our clients’ objectives drive the process in the blueprint.

When selling a business, Sellers

want to:

In the New Investment Banking Advisory Blueprint^SM, Sellers can:

√

obtain the most money for the business

√

obtain the most money for the business

√

minimize market exposure

√

minimize market exposure

√

realize a successful “fit” with the Buyer

√

realize a successful “fit” with the Buyer

When acquiring a business, Buyers want to:

In the New Investment Banking Advisory Blueprint^SM, Buyers can:

√

realize their return on investment expectation

√

realize their return on investment expectation

√

realize a successful “fit” with the company

√

realize a successful “fit” with the company

As we represent Buyers or Sellers, we understand both perspectives. Click here to gain a further understanding of the Buyer’s Perspective and the Seller’s Perspective.